The Complete Guide That Makes Writing A Press Release Simple

 

1. Consider the Message

Before writing a press release for the first time, it’s important to consider why you’re sending one.

Take a second to consider  maymocxaydung your content marketing goals. For example, perhaps you want to:

• Generate brand awareness and recognition
• Manage a crisis and control the narrative
• Generate leads and sales
• Boost traffic to your website
• Gain media coverage from outlets in your industry
• Improve your reputation and credibility
• Gain backlinks from high-authority websites
• Improve your search engine rankings

Understanding your underlying goals can help you determine what type of press release to write. For example, let’s say you want to generate leads and sales.

Consider writing a press release to tease a new product or service. Then, create a landing page to accept pre-sales. You can use your press release to direct more people to the pre-sale page.

You can also use search engine optimization to generate backlinks and boost your search engine rankings.

Once you establish your goals, you can make  vietsoftgroup a list of the topics you want to cover. For example, you might want to announce:

• A new product or service
• An upcoming trade show, conference, or event
• New technology
• An upcoming contest
• Signing on a large client
• A merger, expansion, or acquisition
• Rebranding or a new website
• An important anniversary
• Starting a new sister company

Once you determine the press release’s main message, maintain focus on that message. Focusing on too much in a single release can lose customers. You might struggle to direct them to complete a specific action, too.

Instead, determine the press release’s main topic before you start writing.

2. Research Media Outlets

Before writing a press release, it’s also important to consider your distribution channels.

Each media outlet will have its own target   audience and guidelines.

First, research your customers. Who are they? Determine their demographics and psychographics such as:

• Age
• Gender
• Buying behaviors
• Location
• Education
• Language
• Marital status
• Household income
• Pain points
• Interests
• Hobbies
• Buying behaviors

Understanding your customers will help you find the right publications. Determine which media outlets already reach those customers. Then, start making a list.

As you research each media outlet, make sure to visit the Submissions page on their website. The publication should have a list of their submissions guidelines.

For example, some publications specify  tructiepxoso what topics they’re willing to publish. Others specify a word count or file type. Follow their guidelines to ensure your release doesn’t get tossed out.